Founder-First Private Equity

Building great businesses through great partnerships

We partner with founders and families of exceptional hospitality, restaurant, and consumer services businesses at the moment of generational transition and help them scale without losing what made them special.

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Our Thesis
The next decade belongs to businesses that bring people together.

Technology is reshaping how we work, live, and spend our time. Yet businesses built around meaningful real-world experiences remain valuable and enduring; difficult to replicate digitally, strengthened by customer loyalty, and positioned to compound.

At the same time, many exceptional founder- and family-owned businesses are entering a period of generational transition. Their next chapter requires a partner who can preserve the culture, authenticity, and trust that made them successful while providing the capabilities needed to grow.

Generational Growth Partners was built for this moment. We combine the rigor of leading investment firms with the flexibility, attention, and alignment of a true partner to exceptional smaller businesses.

30+
Bain Capital and BCG years of experience investing and advising businesses at leading global investment and strategy firms
10+
Platform investments across consumer, hospitality and services
500+
Investment opportunities evaluated across our focus sectors
Our Approach

Bringing institutional capabilities down-market

Every partnership is different, but what we bring to each one is the same.

I.

We are built for founders

We partner with founders and families through defining transition moments. Every partnership is bespoke, based on your goals, your timeline, and the legacy you want to protect.

II.

Institutional experience, people-first

We bring the pattern recognition, discipline, and value creation approach developed at Bain Capital Private Equity and Boston Consulting Group to a part of the market that rarely has access to it — delivered person to person, without the bureaucracy of a large fund.

III.

We know your world

We focus exclusively on hospitality, restaurants, and consumer services. We understand unit economics, whitespace growth, differentiated customer value propositions, real estate, and most importantly the culture that makes these businesses work.

IV.

We are aligned long-term

We invest meaningful personal capital alongside our founders. We are building one firm, one founder partnership at a time, around trust, transparency, collaboration, and shared ambition. You will be our priority.

Where We Focus

Deep specialization applied across our sectors

Hospitality

Travel, leisure, hospitality concepts, member clubs, experience management, and adjacent business models.

Restaurants

Emerging concepts, franchisors, franchisee platforms, and adjacent food-service business models.

Fitness & Sports

Fitness concepts, sports platforms, membership businesses, franchisors, franchisees, and adjacent services.

Consumer Services

Select sub-sectors with strong demand, unit economics, barriers to entry and scaling opportunities (e.g., education, home services, auto services).

What We Look For

Exceptional businesses at an inflection point

1.

Proven Unit Economics

Above-market returns driven by a differentiated model.

2.

Differentiated Value Proposition

A clear reason to win, with strong customer fit and loyalty.

3.

Consolidation Opportunity

Fragmented markets poised for professionalization.

4.

A Defining Moment

An inflection point involving growth, liquidity, succession, or generational transition.

5.

Shared Values

Alignment around people, culture, ambition, and what should never change.

6.

Where We Add Value

Situations where our experience and capabilities can meaningfully accelerate the company’s potential.

How We Partner

A shared ambition

We help exceptional founders and families scale enduring businesses without losing what made them special. Founders choose the role that fits: continuing to lead the business, staying involved at the board level, or transitioning fully with confidence in the stewards of what they built.

We prefer majority partnerships where founders and families retain meaningful upside, and we structure each around the people, culture, and communities at the center of the business.

  • Majority partnerships, with flexibility for the right situation
  • Growing, profitable businesses with proven economics
  • Founder rollover and continued involvement welcome
  • Emphasis on legacy and next generation leadership
What We Bring

Leadership & Talent

Executive selection and incentives, governance that fits the business, and next-generation leadership planning.

Growth & M&A

New unit development, market prioritization, brand building, and strategic M&A, drawn from experience scaling national consumer and hospitality platforms.

Data, AI & Fundamentals

Data, customer insight and discipline that strengthen fundamentals, capitalizing on a unique moment to bring institutional grade, AI-enabled value creation directly to founder-led businesses.

Advisory Network

Senior investors, portfolio CEOs, and founder-operators who extend our sourcing, underwriting, and brand-building reach.

Our Team
Contact

We would love to hear your story

Get in Touch

mark@generationalgrowthpartners.com  ·  New York, New York